Our approach to Artificial Intelligence
At Heather Hulbert Designs, we believe great websites are built through human connection, creativity and understanding.
AI is becoming an increasingly common tool in the creative and digital industries, and we believe it is important to use technology thoughtfully, ethically and responsibly. We use AI as a supporting tool behind the scenes, but it does not replace the experience, creativity, strategy and personal input that goes into every project we create.
Your website is more than just a collection of words, images and code. It is a reflection of your business, your values and the people you serve. That understanding comes from working with you, not from pressing a button.
How we use AI
We may use AI tools in limited ways to support our workflow, including:
- Research and brainstorming to help explore ideas, solve problems and improve efficiency.
- Technical troubleshooting, such as helping investigate coding issues or identify potential solutions.
Any AI-assisted research or technical suggestions are reviewed, tested and refined by a human before being used within our work.
How we do not use AI
AI is not used to replace the creative process or produce generic, automated work. There will be no AI slop here!
We do not use AI to:
- Generate complete website designs without human input.
- Replace our design expertise, strategic thinking or client collaboration.
- Create a website that looks or feels like a generic AI-generated template.
- Make decisions about your brand, messaging or customer experience without human judgement.
Every website, brand decision and creative solution is developed with your individual business, audience and goals in mind.
Client privacy and confidentiality
Protecting your information is extremely important to us.
We do not upload confidential client information, private business details, sensitive documents or unpublished project materials into AI tools without appropriate consideration and safeguards.
Where AI tools are used, we take care to avoid sharing personal or confidential information and ensure that any information used is handled responsibly.
We remain responsible for the work we deliver, regardless of whether technology has been used as part of the supporting process.
Human creativity comes first
Technology can be helpful, but it cannot replace human experience, empathy and creativity.
The best websites come from understanding your story, your customers and what makes your business unique. That is why every project we create combines thoughtful strategy, design expertise and collaboration. AI may be part of the toolkit, but the ideas, decisions and creativity behind your project remain human.
Changes to this policy
As technology continues to evolve, we may update this policy to reflect changes in how we use AI tools and best practices. If you have any questions about our approach to AI, please do get in touch.
Why human-made matters
Your website is often the first impression someone has of your business. It needs to do more than simply look good. It needs to communicate who you are, connect with the right people and make your customers feel confident choosing you.
That understanding comes from human experience. A website created with care starts with conversations, questions and a genuine understanding of your business. It considers your goals, your audience, your personality and the little details that make you different. Those are the things that turn a website from a collection of pages into a true reflection of your brand.
AI can be a useful tool, but it cannot replace curiosity, creativity, empathy or the years of experience that go into making thoughtful design decisions. It does not know your story, understand your customers or recognise the small details that make your business unique unless a real person brings that knowledge into the process.
That is why every website we create is human-led.
We use technology where it helps us work smarter, but the strategy, creativity and decisions behind your project come from real conversations, expertise and collaboration.
Because your business deserves more than something that simply looks like a website. It deserves something that feels like you.
