We all know what it’s like. You’ve spent hours fiddling and tweaking with your new website design, getting the colours and layout just right, or talking to your developer to make sure everything works perfectly, and then you’re ready to launch it. But once it’s ‘live’, we need to make sure that your clients can actually find it otherwise you might as well be shouting into the wind (and yes that does include search engines like Google and Bing etc).
As soon as you mention the letters ‘S-E-O’ though, most people run a mile! ‘Oh no, that’s too technical for me’, ‘SEO, what does that even mean!?’ But don’t panic, you can do some really simple steps to help boost your visibility without much technical know-how. So here are my top 3 tips you can do to start getting your website visible after launch.
1. Get your business on Google My Business
The first step is to make sure you’re making the most of Local SEO – this is where people search for types of companies in their area, such as ‘dog groomers in Hampshire’. You can start to show up in these results by having a Google My Business listing, which is completely free to setup, doesn’t take long and will just require a postcard to be sent to the registered address with a validation code to verify that you are a business.
You can find more details about how to set this up on my recent blog post:
2. List your business on other websites that allow business listings
Getting backlinks to your website is important to help drive traffic and get Google to notice you. It helps to get your business listed on sites such as:
- Yell.com
- Yelp
- Superpages
- MapQuest
- Thomsonlocal.com
These websites are high ranking in terms of Domain Authority and backlinks to your website, so Google sees them as a very credible resource. Having your details and website links on them pointing back to your website will give you in turn a credible boost on the rankings.
3. Write content that will help your clients through blogs
Blogs are great for adding valuable and content for your clients and showing Google that you regularly update your website. Finding the time to write blogs can be hard, but it’s something I would highly recommend you set aside to do. Try to make a plan for writing a blog post at least once a month. Give advice to your clients that would help them, talk about their struggles and their pain points, targeting your ‘ideal client’ in your messaging to help resonate with them and make them shout ‘Yes! This person really gets me, I need to have a chat with them’.
‘Evergreen’ content is great too, which is content that isn’t going to be outdated quickly, i.e. giving general advice about areas within your business to help your clients, rather than blogs about time-specific events.
Now, that wasn’t too scary, was it! If you want any help or advice on how to get your website seen by more people drop me a message and we can have a chat.
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