Get Ready for Google's Email Authentication Update!
From 1st February 2024, Google and Yahoo have said that you will need to have a verified, secure domain-based email to send bulk emails to your audience.
But what does that actually mean for YOU?
Firstly, do any of these apply to your business?
Then you NEED to ensure you have a domain-based email address, which has been correctly setup on your domain’s DNS for these email services to send these emails on your behalf.
Still not the foggiest what I’m talking about? Read on…
The actual change that Google and Yahoo are implementing, is that your domain based email needs to have 3 specific records added to the DNS (your Domain Name System) in order to prove who you are and show them that your email account is genuine and secure, and not just spam. These records are called SPF, DKIM and DMARC.
Wait, what the SPF is this all about? Does my email need sunscreen?!
Well obviously not, although you could think of this in the same way, by adding a layer of protection to your business email account, just as you would put on sunscreen if you were going out in the hot sunshine for the day.
I’ve written a full blog post about what all of this means here, but if the idea of making these changes terrifies the life out of you, book in for my Done-For-You service and let your tech fairy godmother do it for you!
What are the benefits of having a custom domain-cased email address?
It’s not just about having an email that matches your website. It build trust with your clients, and shows you’re serious about having a professional presence for your business.
Say you’re looking for a plumber to sort your boiler out, who would you trust more, Joe from down the road that comes with recommendations but only has a Facebook profile and his old personal email email@example.com…. Or Steve who also comes highly recommended but has invested in a professional website and a specific business email address, firstname.lastname@example.org?
Now, I bet any money that both of them could do the job equally as well as each other, hell Joe might even do a BETTER job than Steve, but Steve’s business has that extra level of professionalism and trust backing him.
With a custom domain:
Introducing the Email Deliverability DFY Service
Are you freaked out by all the chatter about the changes being brought in? Does the idea of changing settings on your domain fill you with dread and overwhelm, in case you get it wrong?
DON’T PANIC! I’m here to help!
Updating Domain DNS settings and checking the tech behind the scenes is what I do all day long for my clients as part of my website design packages.
I love tech, and unless like many entrepreneurs I know, it doesn’t phase me! So why not outsource your stress to a professional who knows what they’re doing so you can focus on what you do best, serving your clients without worrying about all this tech jargon!?
For a one-off fee of £75 I’m offering this package to get everything sorted for you, so you can continue to email out to your clients on a regular basis with peace of mind.
What are you waiting for?
If you want to make sure your marketing hard work isn’t in vain, and your emails actually land in your recipients emails inboxes and don’t get blocked by spam filters, book your DFY service today!
Email Deliverability DFY Service
Get your domains ready for the 2024 Email Deliverability Update from Google and Yahoo and ensure your emails are verified and secure!
Hi I'm Heather!
I’m a multi-award-winning branding and website designer, helping busy female entrepreneurs to grow their businesses by creating branding that truly resonates with their vision for the future, represents their values and ethics, and resonates with their dream clients. And to put the cheery on top of the cake, I bring it all together into a custom designed and built, fully responsive and user-friendly WordPress website 😊
I’m also mum of 6-year-old twins, so I understand the juggles of running your own business and raising a young family. It’s hard!
That’s why I can help you take the stress and overwhelm out of the tech in your business, so you can focus on what you do best, helping your amazing clients!