Brand Identity Design
Your brand deserves so much more than just a logo
What is 'Branding' vs 'Brand Identity'?
Having an amazing and memorable brand is about so much more than simply creating a unique logo.
Your branding is everything that encompasses you and your business as a whole, the complete experience you give to your clients. It’s every touchpoint that your clients could come into contact with your brand, and how that makes them feel and respond to you; that includes your personality, your core values, tone of voice, photography, ethics and much more.
Your brand identity makes up all the visual elements that make up your branding and how that makes your clients feel, such as amazing typography, beautiful iconography, captivating photography, gorgeous colour palettes, marketing materials, social media content, stationery, and much more… and then you also have a fantastic logo to put the cherry on top of the cake! Your clients should be reassured that they know exactly what they’re going to be getting in the way of service and value from working with you, and that all starts with great branding.
Tell your story!
I know when you’re just starting out, budget can be a real issue, we’ve all been there!
You need to think of your branding as an important investment in your business, its not simply a ‘nice to have’. But… we’ve all got to start somewhere haven’t we?
That’s why I offer three simple design packages for creating your dream branding, ranging from a simple start-up logo, to the whole shebang!
So how does it all work?
Firstly, it’s important we get to know each other better. We’ll arrange a 1:1 call to have a chat over a cuppa (either virtually or in-person, whatever you feel most comfortable with), where we’ll talk about your background, what makes you tick, why you started your business etc. Some things for you to think about…
- ‘What is your ‘why’?‘
- ‘Who is your ideal client?‘
- ‘What do you feel passionate about?‘
All this will help build a solid foundation as to what you want from your branding and the story behind your business that you want it to tell your audience.
The Design Process...
#1 – We’ll have a chat over a cuppa, find out more about you and your values and ideas.
#2 – I need some homework from you first, so I’ll ask you to send me some initial examples of imagery that reflect you and your business. The best way of doing this is by sharing a Pinterest moodboard.
#3 – I’ll create some initial sketches and designs based on our conversations for you to see, and prepare 3 ideations for you to choose from.
#4 – Your chosen designs will be refined until you’ve got the perfect branding to suit you and your business.
#5 – The end product will be sent to you after final sign off. Logos will be sent in the most common file formats ready for you to use to start promoting your business.
Get clear on how to improve your brand
Is something missing the mark with your current branding? Are you looking for some guidance and clarity on how you can improve your branding and online content? Then a Brand Audit is the perfect start on your journey to branding clarity & consistency.
We will have a 30 minute in-depth discovery call to get to know the background of your business, what you’ve already got in place, and how that’s working for you. I’ll then produce a detailed report of our call and review of your existing branding, website and social platforms, with a clear action plan for how you can improve your audience engagement and growth, with greater consistency, and more focused, more personalised, and more effective marketing messaging.
So what does it include?
We’ll look at your existing logo marks and see if this best represents your products and services
We’ll audit your marketing including social media channels and advert campaigns
We’ll look at your photography and videography, to make sure it aligns with your brand and core values
We’ll look at your competitors and how you sit in comparison with the rest of your industry
We’ll look at your Ideal Clients and target audience for your marketing
We’ll look at your existing website to see whether it is on brand and also look at performance analytics
Sounds great, right? And the best part, you get all this for only £149. What are you waiting for, book your brand audit slot today!
Book your brand audit call today
But this is just the beginning of your journey...
Now the real work can begin. Armed with your new Brand Audit guidelines, you can choose to implement the changes yourself, or we can discuss how one of my branding re-design packages might be the best option to really start selling your true self and start showing up in a more authentic and relatable way to your clients!
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